Turning a local Paella & Tapas Company into a modern British catering business with a mediterranean twist
Brand Strategy / Brand Design / Photography / Illustration / Web Design & Development
Leigh Catering, formerly the Paellas & Tapas Company, is a local hospitality business specialising in private functions and corporate events. Using fresh local ingredients they prepare modern British food with a Mediterranean twist.
Their mission is to take the hard work and stress out of event planning and catering with their creative, personal, reassuring and efficient approach.
To differentiate themselves from local competitors and express the uniqueness of their brand we worked on a strategy that expresses their service culture and inspired food through visual story telling.
From this strategy we created a new brand identity consisting of a logo, custom illustrations, colours, typography and photography.
The business’ new branding offers a delightful digital experience that celebrates Leigh Catering’s vibrant and artisan approach and gives a taster of the experience customers can expect from the personable team.
Since the launch of the rebrand and custom developed WordPress website enquires have already increased by 15%.
“We are absolutely delighted with our new brand and website. You have exactly captured our ethos. We’re getting lots of new enquiries and comments on how beautiful it looks. Psychologically, it’s made a difference to us as well as you have helped reignite our passion for what we do.”Ruth Leigh, Leigh Catering