WordCamp Europe is one of the biggest events in the WordPress calendar and so Franzi and I were both very excited to be attending for the first time. Held in Berlin, this year’s event had lots of interesting talks and workshops covering subjects including business, design and development as well as a chance to hang out with other people from the WordPress Community. Here is a summary….
WCEU Berlin was the biggest WordPress event ever, breaking a number of records. An incredible 3260 tickets were sold, 2734 people attended from 97 different countries, with over 56% of them attending their first ever WordCamp. There were 80 organisers, 167 volunteers, 60 speakers, and 60 sponsors. Yet despite its size it felt like a close community event and a place to catch up with old friends and meet new ones.
Matt on WordPress
Matt Mullenweg delivered an update on the new Gutenberg block editor. A year ago Gutenberg was still a plugin surrounded by controversy and criticism and hadn’t been merged into Core. But in June 2019, all of that seems almost forgotten and the future of WordPress is clearly the block editor.
The four-phase rollout of Gutenberg is now in phase 2 where Gutenberg will be extended to widgets, navigation, and customisation options. Since the initial release, Gutenberg has added some improvements: cover block with nested elements, some widgets are available as blocks, grouping, and a hide blocks feature.
Phase 3 is going to be about collaboration, multi-user editing, and workflows and Phase 4 is going to be all about multi-lingual support.
With so many talks and workshops it’s hard to choose which ones to attend but I got as much out of meeting and talking to other developers in the hallway track as the talks themselves. Comparing notes on how we are learning and working with Gutenberg was really useful and I was glad to discover that my process is similar to everyone else.
The Art of Pricing by Rahul Bansal & Understanding What Makes a Website Landing Page Convert by Rob Hope were both very useful talks. Rahul spoke about making sure you deliver value to your customers by aiming for delight and not just simply meeting expectations. Rob’s landing page talk was a good reminder of focusing on how to get the all-important conversion by being focused on the problem, addressing doubt in the copy, and using testimonials to add social proof.
Marcel Bootsman’s talk on Why I walked more than 700km to Berlin, and survived to raise money for DonateWC was inspirational and Franzi attended Dennis Hodges’s Pause. Think. Create. workshop on how to think creatively.
It was great to meet the people behind some of the products we use such as Akshat Choudhary from BlogVault and the Rocket Genius team.
WP Engine were demonstrating their new local development environment, DevKit just prior to the news that they have brought FlyWheel.
The best part of any WordCamp is meeting old friends and making new ones and WCEU was no exception. We had drinks with a group from Switzerland, had dinner with a lady from Zurich and Dennis Hodges (who did a workshop), and visited the Egyptian Museum with some of the Gravity Forms team!
During Closing Remarks it was announced that next year WordCamp Europe will be held in Porta, Portugal and so we are already planning our next trip….