Recently, we’ve observed quite a shift in how companies outsource core aspects of their marketing, including design and brand strategy.
More and more businesses are deciding to collaborate with smaller creative partners rather than big agencies. Usually, it’s because they feel something is missing and need a far more focussed, strategic approach. They may feel as if they’re slightly out of step with their target audience but are unsure why or are too close to their branding to observe the disconnect.
That’s where Studio Brand Up can add real strategic value. As a small studio, we offer a strategic approach that gives our clients that sense of clarity they’ve been longing for.
We have a little German saying we sometimes use, and that’s ‘Du siehst den Wald vor lauter Bäumen nicht,’ which means ‘You don’t see the forest for all the trees.’
This is a very familiar starting point for so many of our SME clients, not just established businesses but also young ones. So what is it that makes our studio solution more attractive than reaching out to a larger agency?
Collaboration and fluid workflow
Typically, when an SME works with a bigger creative agency, they’ll have several points of contact. For example, you may discuss your initial branding challenge with a commercial director before being passed over to an account manager who will translate your wants and wishes to the design or campaigns team (who you may never meet). There can be many layers.
By contrast, working with a small studio, like Studio Brand Up, nothing gets lost in translation. You’re never more than two people away from the creative director or brand strategist. Instead, you benefit from a far more direct relationship with highly experienced experts.
This means that every interaction you have with us benefits your business as we become your ‘thinking partners.’ We always start every piece of work, no matter how big or small, with a clear strategy to make sure we’re on the same page throughout.
Most importantly, we’re curious. We make it our business to understand the very fabric of yours so that we can stitch all your brand elements together in a way that taps into your audience’s emotions. This means extracting your innermost ambitions, risks, fears and opportunities so that we can elevate your branding.
“I appreciate the structured discovery process. Studio Brand Up took me through a brand strategy definition process that helped me articulate (in my own words) a purpose, mission, and vision statement, and what’s unique about my approach to working with clients. We arrived at this endpoint through an open-ended process of exploration through semi-structured questions and mapping responses.”
Matthew Hill, Matthew J Hill Consultants
Dedicated to your project
Your project is never just a project to us. We inject every ounce of our creative and strategic being into each piece of work we’re involved in. Your motivations, goals and ambitions become ours.
Dedicating ourselves to one large project at a time, our minds remain sharp and undistracted, meaning we can give you our undivided attention. With no middle-person or competing projects, any decisions and revisions are quickly actioned.
We find that this stops a project from creeping away, enabling it to run smoothly from the initial meeting to launch and beyond.
We’re also unafraid to ask those probing questions that are perhaps a little delicate to touch on internally. Most importantly, though, we’re solutions-driven. Our process enables you to see your current brand through unbiased eyes so that you can take the next step as a business.
“The whole process made us think more in depth about what we wanted our brand to be which allowed us to create, not just a logo, but an experience for our clients.”
Michelle O’Neill, Purity Beauty
You meet the people you work with
The people (Franzi and Angie) you meet at your initial meeting, are the very people who create and manage the work.
Introducing us as a partner, you’ll also benefit from the relationships we’ve developed with other equally skilled and experienced marketing and creative professionals.
While a big agency tends to use its own in-house copywriter, SEO consultant, designer, developer, animator and even photographer as a default, we take a different approach. We realise that a single person can’t be good at everything. That’s why we assemble the right team for each project, introducing highly experienced partners who we trust and work closely with.
We also believe that having good chemistry is essential in bringing the right energy into a project, so striking a personal connection with you is important. Immediately, you’ll find out if our culture and values align with yours; if we’re a good fit for you.
You forfeit big agency fees
Having a far leaner set-up with less overheads than a larger agency means that we do not face the same commercial pressures, which is reflected in our pricing structure.
We never over-service either. There’s no pressure to expand a project beyond its intended scope, quite the reverse. Working to a sound brand strategy with our clients, we only ever advocate investing in the things that are going to make a positive impact, and we always give you choices.
Let’s brand up.
Reach out to us today, and you’ll be one step closer to creating a brand experience that delights your customers and enables your business to grow.