Brand Identity

Telling your brand story through design.

We help you develop an authentic look and feel for your brand by translating it into a carefully crafted design solution that works across digital and print.

Your brand identity is what sets you apart from the endless sea of competitors. For your brand to be perceived in a positive light, it’s important that you get your brand identity right with designs that accurately portray who you are to your customers.

Consistent brand visuals elevate your business by making your products and services more visible and accessible to your clients. Carefully designed brand visuals will help you make that all-important great first impression and help forge an emotional connection with your audience.

Brand Identity Design

Based on your new brand strategy we will work on ideas and design approaches that make your brand’s personality and ethos visible and tangible.

We will created a full brand identity system which will be rigorously tested before it is presented as a complete design solution, showing its application across a number of brand touch points, such as business stationery, brochures, adverts etc.

Our brand identity systems usually contain the following assets:

  • a logo system
  • a colour palette
  • typography & layouts
  • a suite of brand photographs
  • a suite of icons
  • bespoke illustrations

Brand Guidelines

With each brand identity we also create a full set of Brand Guidelines, which include and outline your brand strategy, the use and application of your logo system, colour scheme, typography & layouts and imagery to keep the look and feel of your brand’s visual representation coherent and at all times recognisable in each of your brand touch points.


Once your new brand identity system is completed we will be working with these new assets and elements to bring your brand to life across all your communication channels and touch points. These may include:

  • business stationery
  • design of your print collateral for all external and internal communication, such as flyers, brochures, advertisements etc.
  • design of your digital presence: website, social media & newsletters
  • exterior and interior design of your business office or workspace
  • exhibition & event stands and materials


Do you design logos?

Our bespoke brand strategy and design services include logo design as part of the range of brand identity assets. For brand design services we require the completion of a brand audit and strategy workshop to be sufficiently informed about your business to create the best possible solution for your organisation.

Although your logo will be the symbol people associate with your brand, it does not have the power to fully capture your brand personality just by itself. It needs accompanying brand colours, imagery and carefully selected typefaces to fully translate your brand purpose and strategy into a tangible look and feel.

Are you considering a re-brand?

Speak to us about your project or browse our work for inspiration