Website Design & Development
Your website is a vital part of your audience’s brand experience, intuitively nudging them along the buyer journey. With seconds to engage and convert visitors into customers, we take a user-first approach.
Our 6 step approach
Each brand has different website requirements, objectives and challenges. Our 6-step approach ensures we build an efficient, flexible and well-structured website for your brand. One that drives conversion by offering a seamless user journey.
Great design and functionality are always the product of a clear strategy. With the end user at the heart of everything we do, we identify what your website must provide to encourage your customers to act. We discuss functionality, integrations, your current website challenges and help you set KPIs to measure your conversion rates.
Messaging & Content
For your website to succeed you need to make sure your messaging and content persuades your customers to act. Our ‘content-first’ approach ensures that we structure your website around your user’s needs rather than the limitations of a design. This approach ultimately creates a much better user experience.
Based on your strategy and messaging we create a website structure and content plan that enables users to quickly find the information they are looking for. To develop the most efficient website architecture, we work with site and user flow maps to link customer journey with sales funnel across your website.
With strategy, functionality, content and site architecture in place, we craft a fully bespoke, on-brand website design to create the best user journey for your visitors across desktop, tablet and mobile devices. This often includes initial wireframes followed by a full mock-up of your website’s key pages.
Following approval of the website design we build your website. We develop your website’s functions without any bloat, ensuring your site is optimised for your needs, fast and efficient. We work in a development environment that allows you to follow progress and add content to the new site while your current site remains live.
We provide how-to videos in the backend of your new site and compile a content block guide, which list and explain the functionality of each of your bespoke content blocks. We show you how to edit your blocks and how to easily create new pages using them.
We believe the web should be a fair and inclusive place. That’s’ why we put a strong emphasis on meeting website accessibility standards. Our websites are designed and built so that people with visual, hearing, motor or cognitive impairments can access your content as well as everyone else. We also advise you on best practices when adding content to your site as accessible websites automatically perform better than those that aren’t.
We create engaging, high-converting ecommerce websites using the WordPress framework, WooCommerce. We achieve this by designing a beautiful, seamless user experience, and by listening to your customers, their needs and working out what motivates their purchasing decisions.
Let's brand up.
Reach out to us today and you’ll be one step closer to creating a brand experience that delights your customers and enables your business to grow.