Research & Discovery
We benchmark your brand’s market position by analysing audience perception and evaluating brand behaviours. This creates a clear picture of the motivations for your re-brand and the opportunity for growth.
We put your brand assets and marketing materials under the microscope. We review your website, social media presence, external and internal communications as well as your brand spaces. This provides insight into your current brand engagement and interaction.
We conduct anonymous customer surveys to establish how your brand is perceived by your audience. We consider how your products and services are meeting customer needs and what influences their buying decisions. These insights help define your brand strategy.
Internal Influencer Interviews
We hold individual interviews with members of your team to build a picture of internal brand perception, priorities, challenges and opportunities. We uncover their vision of business success and foster their buy-in for the project and commitment to the rebrand.
Studying your competitors allows us to pinpoint your organisation’s position within the industry. We look at their market share, how they present themselves and what their strengths and weaknesses are. By analysing similarities and differences we help you identify opportunities to outshine them.
Customer Journey Mapping
Visually mapping your customer’s journey enables you to introduce new and meaningful touchpoints with your audience to streamline and elevate their experience of your brand. We look at all aspects of your branding– from first encounter to after-sales, making sure we connect all the dots.
Let's work together.
Reach out to us today and you’ll be one step closer to creating a brand experience that delights your customers and enables your business to grow.