SimpleClick

Rebranding a Suffolk-based digital agency to bring their expertise, culture and approach to life

Brand Strategy / Brand Design / Website Design / Branding Application

SimpleClick business cards leaning agains a wall, showing each side

A lack of clarity in SimpleClick’s branding was preventing the team from raising awareness and promoting their services. And with their 10th anniversary coming up, they wanted to mark the opportunity with a brand new look and feel.

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SimpleClick letterhead lying on top of a navy coloured envelope

We created a distinctive, vibrant new brand identity that captures not only the company’s confidence, versatility and creativity, but also the nurturing, relaxed and inspirational team atmosphere.

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suite of colourful employee benefit icons displaying the icon and discription for each

Using all new brand assets consistently, we wove the new branding into all elements of the business from basic stationery to the styling of their office and design of their digital environments.

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Cover of SimpleClick's brand guidelines document

We are web designers and developers, but our own website and branding had taken a back seat over the years. We needed a fresh pair of eyes to come in and trusted Franzi immediately.

From day one she amazed us with her incredible level of detail. Franzi immersed herself in our business, meeting with every SimpleClick team member to make sure she really got to know the ‘real us’. She met with some of our clients and asked what it was like working with us. This allowed her to paint a picture of our culture and from there she was able to propose two concepts for our new brand – it was a tough decision to choose between the two! 

Franzi thinks of everything and looks at the bigger picture. Every detail is meticulously planned and compliments the other. She created an identity for our business and helped us to define our values and tone of voice. We have been left with a series of elements that are versatile and future proof, allowing SimpleClick to grow with its new identity.

We have loved working with Franzi. The passion that she has for her work shines through in everything she does. She has put together an extremely well thought out brand for us which captures the SimpleClick essence perfectly. We can’t thank her enough and you can often hear “Thank God we met Franzi!” said in our office.

Rachael Ward, former Account Manager, SimpleClick