Creating authentic visual branding for a high end physiotherapy practice with a holistic approach to wellness and wellbeing
Brand Design / Branding Implementation
To communicate the wellbeing focus and dynamic physical training of Physiofit, a minimalist elegant identity reflects calm and warmth, while the form and colour language embodies fitness.
The colour palette comprises a dark primary colour and a range of secondary pastel tones to emphasise the atmosphere and treatments that nourish the body and mind.
The result is a progressive, edgy identity that uses a strong urban typeface with spacious lettering that contrasts with the gentle colours to communicate the dynamic physical training service.