Creating authentic visual branding for a high end physiotherapy practice with a holistic approach to wellness and wellbeing
Brand Design / Branding Implementation
To communicate the wellbeing focus and dynamic physical training of Physiofit, a minimalist elegant identity reflects calm and warmth, while the form and colour language embodies fitness.
The colour palette comprises a dark primary colour and a range of secondary pastel tones to emphasise the atmosphere and treatments that nourish the body and mind.
The result is a progressive, edgy identity that uses a strong urban typeface with spacious lettering that contrasts with the gentle colours to communicate the dynamic physical training service.
“The branding for my practice and the product design for my range of food supplements created by Studio Brand Up is outstanding. It perfectly reflects my philosophy. The carefully thought through concept, from positioning and design to product labels and marketing collateral, is flexible and extendible to accommodate future growth of my business and product range. The creative design positively resonates with my patients. Each time my patients compliment the quality of my food supplements they also praise the memorable, contemporary and timeless design of my branding and product packaging.”Kai Ingo Meyer