Matthew J Hill Consulting
Developing a strategy and creating a distinct brand identity to help a well-established US business anthropologist build his consultancy brand
Brand strategy / Brand Design / Copywriting / Website Design & Development
We helped US business anthropologist, Matthew J. Hill, to establish a brand new identity and website for his new consultancy business. Through our brand strategy work, we helped define his ultimate goal as “Improving the quality of workplaces so that people enjoy going to work and feel like they can make a difference.”
Although Matthew’s work is academically rooted, his approach in applying these learnings to large businesses is modern and fresh – something we knew we had to bring to life in his visual and verbal identity. A minimalist logo blends his initials ‘M’ and ‘H’ to emulate the ‘bridging’ aspect to his work, while the colours emit gravitas and sophistication.
From the outside, the fascinating academic approach to cultural transformation can feel complex. However, the brand experience we have created deliberately unfolds Matthew’s consultancy offering to inspire professional curiosity and an eagerness to engage.
I had a fantastic experience working with Suffolk-based Studio Brand… They took me through a brand strategy definition process that helped me articulate (in my own words) a purpose, mission, and vision statement, and what’s unique about my approach to working with clients (a positioning statement)… I appreciate the structured discovery process that defines Studio Brand Ups approach. Franzi and Angie have been great to work with.Matthew Hill, Matthew J Hill Consulting