MacKenzie King

Rebranding an accountancy & finance recruitment consultancy to authentically portray their specialism, story and culture

Brand Strategy / Brand Design / Website Strategy & Design / Branding Application / Copywriting / Photography

Our brand strategy work with MacKenzie King identified their old brand identity as being overly corporate and detached; the opposite of who they are as people and how they support their candidates and clients.

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Teal coloured document folders, one closed one open revealing a sheet of headed paper

To inject just the right amount of warmth, without losing sight of the industry they serve, their new brand identity is welcoming, positive, and nurturing.

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A4 About Us brochure, A4 salary survey leaflet and A6 About us concertina leaflet arranged on teal background

The colour palette uses a deep rich teal and warm hues that complement and allow MacKenzie King to fully embrace their primary colour, yellow, in a completely new way. Meanwhile, the spacious typeface with rounded letterforms embodies their upbeat, open, honest and friendly character.

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MacKenzie King homepage displayed on a laptop

A new website, created by Studio Brand Up in collaboration with SimpleClick, takes candidates and clients on a truly immersive user journey. It is immediately clear what the benefits are as a candidate or a client and how a relationship with MacKenzie King is a truly positive one.

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MacKenzie King website displayed on three mobile phones showing the homepage, clients page and job listing page
A variety of MacKenzie King social media on their Instagram page displayed on a laptop
Suite if three roller banners in yellow, teal and turquoise displaying advertising copy for MacKenzie King, their clients and candidates

It has been a great experience working with Angie and Franzi from Studio Brand Up. It’s been quite an immersive journey as we take the MacKenzie King brand to the next level. Every step has been carefully designed.

We were guided in taking a reflective look at what we represent and the values that make us who we are so that we could introduce the right character, tone and language into our new branding. We’re still the same MacKenzie King, just with a refreshed identity that instantly makes the connection that we want it to.

Angie and Franzi absolutely know their craft. They also care deeply about making sure that what they create perfectly aligns with our vision. We couldn’t be more delighted with the results. Thank you.

MacKenzie King