Rebranding an accountancy & finance recruitment consultancy to authentically portray their specialism, story and culture
Brand Strategy / Brand Design / Website Strategy & Design / Branding Application / Copywriting / Photography
Our brand strategy work with MacKenzie King identified their old brand identity as being overly corporate and detached; the opposite of who they are as people and how they support their candidates and clients.
To inject just the right amount of warmth, without losing sight of the industry they serve, their new brand identity is welcoming, positive, and nurturing.
The colour palette uses a deep rich teal and warm hues that complement and allow MacKenzie King to fully embrace their primary colour, yellow, in a completely new way. Meanwhile, the spacious typeface with rounded letterforms embodies their upbeat, open, honest and friendly character.
A new website, created by Studio Brand Up in collaboration with SimpleClick, takes candidates and clients on a truly immersive user journey. It is immediately clear what the benefits are as a candidate or a client and how a relationship with MacKenzie King is a truly positive one.