MacKenzie King

Rebranding an accountancy & finance recruitment consultancy to authentically portray their specialism, story and culture

Brand Strategy / Brand Design / Website Strategy & Design / Branding Application / Copywriting / Photography

Our brand strategy work with MacKenzie King identified their old brand identity as being overly corporate and detached; the opposite of who they are as people and how they support their candidates and clients.

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Teal coloured document folders, one closed one open revealing a sheet of headed paper

To inject just the right amount of warmth, without losing sight of the industry they serve, their new brand identity is welcoming, positive, and nurturing.

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A4 About Us brochure, A4 salary survey leaflet and A6 About us concertina leaflet arranged on teal background

The colour palette uses a deep rich teal and warm hues that complement and allow MacKenzie King to fully embrace their primary colour, yellow, in a completely new way. Meanwhile, the spacious typeface with rounded letterforms embodies their upbeat, open, honest and friendly character.

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MacKenzie King homepage displayed on a laptop

A new website, created by Studio Brand Up in collaboration with SimpleClick, takes candidates and clients on a truly immersive user journey. It is immediately clear what the benefits are as a candidate or a client and how a relationship with MacKenzie King is a truly positive one.

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MacKenzie King website displayed on three mobile phones showing the homepage, clients page and job listing page
A variety of MacKenzie King social media on their Instagram page displayed on a laptop
Suite if three roller banners in yellow, teal and turquoise displaying advertising copy for MacKenzie King, their clients and candidates