Realigning the brand strategy and branding of a social enterprise helping vulnerable people sensitively declutter their homes
Brand Strategy / Brand Design / Illustrations / Copywriting / Website Design / Website Development
Soft, round and open letter shapes mirror Lofty Heights’ friendly and sensitive approach, while the L and H have been stylised into the shape of a home.
The brand colour scheme was extended to add depth and warmth, with lighter tints of the two core brand colours and further brighter accents.
Bespoke illustrations weaving in accents of Lofty Heights’ brand colours express positivity, empathy and compassion.