Kai Ingo Meyer
Creating minimalist branding and packaging design for a holistic physiotherapist based in Germany
Brand Identity Design / Packaging Design / Stationery & Marketing Collateral
The Client
Kai Ingo Meyer is a highly sought-after physiotherapist. His practice is based in the financial district in downtown Frankfurt, Germany.
Kai’s approach is holistic with an emphasis on bespoke and natural treatments. In addition to traditional physiotherapy he offers personal training and a range of food supplements to further aid his patients’ health, vitality and well-being.
Brand Identity Design
The brand identity is minimal with a calming look and feel. In addition to generous amounts of white space we’ve worked with a number of green hues to emphasise Kai’s natural and holistic approach.
We worked with crisp, classic typefaces to create a clean aesthetic and designed a logo that is constructed from separate icons symbolising Kai’s values and ethos: competent, bespoke, natural, holistic.
Packaging Design
To create the packaging design for Kai’s range of food supplements we’ve extended the original colour palette and designed geometric icons to describe particular products groups, such as minerals, vitamins, multivitamins and herbs.
The apothecary style labels for his range of products follow the minimalist design of Kai’s practice branding and allocate a particular colour and icon to each different food supplement.
To advertise the products, we’ve produced a small concertina brochure which lists the benefits of each supplement in the range.
“The branding for my practice and the product design for my range of food supplements created by Studio Brand Up is outstanding. It perfectly reflects my philosophy. The carefully thought through concept, from positioning and design to product labels and marketing collateral, is flexible and extendible to accommodate future growth of my business and product range. The creative design positively resonates with my patients. Each time my patients compliment the quality of my food supplements they also praise the memorable, contemporary and timeless design of my branding and product packaging.”
Kai Ingo Meyer
