Rebranding an independent estate agency that has taken the leap into the digital era of selling & buying property
Brand Design / Photography / Web Design & Development
Concord Property is an independent, family run estate agency in the heart of North Essex.
To grow their business locally, Concord merged with another estate agency business and added a fixed-fee online sale option to their portfolio of property services.
Their friendly and knowledgeable team is trusted by landlords, tenants, sellers and buyers alike. Through their empathetic and warm approach, the team has built strong and long-lasting relationships with their clients and within their local community.
Due to their geographical expansion and the addition of their online service, their old branding failed to hold up against new competitors and looked too outdated for the digital future of the business.
Having previously worked with Concord, they asked us to help rebrand their business whilst being mindful of the equity in their old brand identity assets. The key task was to differentiate them among their competitors through capturing their ethos and strategy: “We help you move, your way.”
By identifying the key visual elements of their old brand identity, we built on their signature colour – a deep purple – and offset it with a number of vibrant contrasting accents.
We combined an elegant wordmark with bold oversized icons and a modern sans serif typeface to create impactful layouts for their stationery, sales literature, signage, advertisements, posters and leaflets.
A suite of authentic photographs translates the face-to-face customer experience for their online and print touch points.
The most important goal for the Concord website was to retain users on site by offering a property search experience similar to the big online platforms, such as Zoopla, Rightmove and On the Market.
The new custom-built website integrates seamlessly with the Concord database and allows users to browse and access detailed property information, such as floor plans, EPC ratings, picture galleries and location maps.
Based on a flexible modular design using on brand content blocks, the website is user-friendly for website visitors and it easy to update and maintain by the Concord team.
We were very excited to be working with Studio Brand Up to rebrand our business. Having worked with Franzi before we knew that the standard would be high and we were fully confident that we were in good hands. Franzi and Angie assembled a team of professionals for the rebranding project as there are many individual elements to consider, but the process was made easy by their calm approach.
They were very thorough in the assessment of Concord as a friendly, family business and were able to build on that knowledge. Franzi also knew that the Concord core colour was special to us and, with this in mind, they created a vibrant new identity. When the new branding was unveiled we were absolutely delighted.
Franzi and Angie then focussed on developing a new website for us. Franzi and Angie are very professional and extremely good at gently guiding their clients to deliver an exceptional product. They are easy to work with, helpful and insightful.
We love our new look and website. It gives us a sense of pride in our identity and stands out from the crowd. We’ve had many positive responses from users of the website and we know that it will serve Concord for many years to come.Pen Luckner, Concord Property