UX

Professional Copywriter

Why you should hire a professional copywriter

Website copy is often just an afterthought. To achieve brand consistency and a great user experience, functionality, design and content are inextricably linked. So, why invest in design and development and then fall at the last hurdle?

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mouse click, woman hand with mouse and laptop

Why you shouldn’t use “click here”

When you want your users to click on a link it is tempting to use the words “Click Here” but in this article I explain why this isn’t a good idea for usability, accessibility or SEO. Why “Click Here” is bad A link’s primary purpose is to communicate to users what they will find when…

Read: Why you shouldn’t use “click here”