UX

online business

Could you take your business online?

This is an unprecedented situation. A situation our generation has never seen before. We are asked to reduce close social encounters and to stay indoors. The clear winner in this bizarre scenario is modern technology. Modern technology helps us to stay connected, entertained and to carry on with our work.

Read: Could you take your business online?
Professional Copywriter

Why you should hire a professional copywriter

Website copy is often just an afterthought. To achieve brand consistency and a great user experience, functionality, design and content are inextricably linked. So, why invest in design and development and then fall at the last hurdle?

Read: Why you should hire a professional copywriter
mouse click, woman hand with mouse and laptop

Why you shouldn’t use “click here”

When you want your users to click on a link it is tempting to use the words “Click Here” but in this article I explain why this isn’t a good idea for usability, accessibility or SEO. Why “Click Here” is bad A link’s primary purpose is to communicate to users what they will find when…

Read: Why you shouldn’t use “click here”