Website copy is often just an afterthought. To achieve brand consistency and a great user experience, functionality, design and content are inextricably linked. So, why invest in design and development and then fall at the last hurdle?
Read: Why you should hire a professional copywriter
How your brand is perceived is not something you decide. Your audience does. However, a clear and consistent strategy helps position your brand and enables you to influence how your brand is being perceived…
Read: Why Branding matters – How a clear brand strategy adds value to your business
When you want your users to click on a link it is tempting to use the words “Click Here” but in this article I explain why this isn’t a good idea for usability, accessibility or SEO. Why “Click Here” is bad A link’s primary purpose is to communicate to users what they will find when…
Read: Why you shouldn’t use “click here”
We had an insightful day on 12th November attending WP Engine’s Summit in London where we learnt from leading brands, agencies, and industry thought-leaders who are driving innovation, delivering growth, and inventing the future of how brands will connect with consumers online. Here is a summary… The Digital Future by Jeremy White of WIRED UK…
Read: Looking into the digital future at WP Engine’s Summit
Maybe you love Alexa and think kettles should be smart or maybe you hate the idea of machines taking over the world, but either way Artificial Intelligence (AI) is here to stay and it has already crept into the world of web development. In this article we focus on 5 ways you can use cutting…
Read: 5 Ways Artificial Intelligence Can Improve Your WordPress Website
We are thrilled to be new members of Suffolk ProHelp – a network of businesses who provide professional and strategic support free of charge to voluntary and community groups. Suffolk ProHelp is co-ordinated by Community Action Suffolk and funded by The National Lottery Community Fund and as members we will be providing one-off brand design…
Read: We join Suffolk ProHelp
In our modern world, where technology rules, it’s sometimes nice to do things old-school, especially when it comes to creating and working through ideas for branding projects. Recently, we went to WordCamp Europe where we had a number of interesting conversations with developers from all over the world. Ironically, one topic we all agreed on…
Read: Go offline to find inspiration
WordCamp Europe is one of the biggest events in the WordPress calendar and so Franzi and I were both very excited to be attending for the first time. Held in Berlin, this year’s event had lots of interesting talks and workshops covering subjects including business, design and development as well as a chance to hang…
Read: WordCamp Europe Berlin 2019
