Franzi Scheithauer

How does your brand look, sound and feel? Whether you’re a start-up and you’ve just created your first brand strategy, or you’re an established brand that has reviewed and redefined its strategy, it’s not enough for your strategy to just live on … [Read more...] about Is your brand strategy reflected in your branding?

Everyone is talking about brand purpose. But the term seems like marmite in the industry. There are those who live by it and those that don’t see the purpose of it at all. Pun intended. So, why is it dividing the crowd? I think it is a question of … [Read more...] about What is brand purpose?

MacKenzie King is an independent Ipswich-based consultancy specialising exclusively in accountancy and finance recruitment. Supporting candidates and clients across Suffolk and North Essex, the MacKenzine King team are well respected for their … [Read more...] about MacKenzie King’s Brand Story

We are surrounded by fonts and type everywhere we go. As I prepare this blog and glance around, I am surrounded by more than 20 different font types: from the lettering on the screen of my Mac, the bold typeface on my printer, to the more traditional … [Read more...] about How does type make or break your branding?

Physiofit is a well-established, physiotherapy practice located in the heart of the financial district in Frankfurt, Germany. Working closely with Physiofit’s owner, Kai, for several years, Studio Brand Up has watched the business flourish into a … [Read more...] about Physiofit’s Brand Story

Recently, we’ve observed quite a shift in how companies outsource core aspects of their marketing, including design and brand strategy. More and more businesses are deciding to collaborate with smaller creative partners rather than big agencies. … [Read more...] about The benefits of partnering with a small design studio

Lofty Heights CIC is a not for profit social enterprise based in Ipswich, Suffolk. As a brand, its purpose resonates with so many people. Sometimes, for a whole host of reasons, people’s homes become overrun and cluttered to the extent that it’s no … [Read more...] about Lofty Heights’ Brand Story

Think of a brand that you feel strongly about. One that has really stood out over the past 12 months. For us, Marcus Rashford’s #EndChildPoverty comes to mind, which developed from him being a personal brand and role model into a non-profit … [Read more...] about What makes brand strategy crucial in times of change?

Over the last few years illustrations are having a real revival. Particularly, service-based businesses and large tech and software companies, like Dropbox, Mailchimp or Slack, are using illustrations as part of their branding to come across as more … [Read more...] about The power of bespoke illustrations for your brand

Your website’s look and feel are just as import as the services and information displayed on your site. We make 95% of our decisions in our subconscious mind. Within seconds, we are scanning every single element on a website, especially if we are new … [Read more...] about How to design a powerful brand experience for your website

Successful brands maximise excitement and minimise the risk to buy. But how do they achieve this? They have an underlying long-term vision and plan in place to keep them focused – a brand strategy. Brand strategy is a long-term plan to position … [Read more...] about 5 reasons why strategy is key to building a successful brand

‘Brand’ and ‘Branding’ are big words. They are often referred to as one in the same thing but actually have quite a different meaning. One is an emotion or set of emotions, and the other is a business tool, but is it really as simple as this? Here’s … [Read more...] about Brand vs Branding – What’s the difference?