Launching a website is one of the most exciting milestones for your business. It will form the foundation of your marketing and provides a vital part of your audience’s experience of your brand.
However, the work doesn’t stop there, and a new website launch comes with many responsibilities because you will need to find different ways to get in front of your target audience. While your website is an effective marketing tool, you’ll need to employ a marketing strategy that can help increase website traffic as soon as your new website launches.
The good news is that you don’t need to spend a fortune on marketing campaigns to attract more visitors to your website.
With a bit of effort, you can gain good quality website traffic completely free of charge. We have put together 8 tips to help you on your way.
1. Optimise your content with keywords
Search Engine Optimisation (SEO) is the process of increasing the visibility of – and traffic to – your site through search engines.
There are two kinds of SEO – on-page and off-page:
- On-page SEO includes keyword optimisation, meta descriptions, and internal links
- Off-site SEO is impacted by how many other websites reference yours, for example link building (see tip 5)
Keyword research and optimisation
Keyword research is an important part of on-page SEO. It’s free, and effective for getting new traffic to your website, but takes some time to learn.
Keyword research is the process of finding and analysing search terms that people enter into search engines to find the answer to the questions they’re looking for.
You need to choose the right keywords for your content, this is called keyword optimisation. These keywords should reflect both your audience and current search trends.
How to find keywords for your website
Step 1: Make a list of important, relevant topics that you want to rank for, based on your business. These could be based on topics or questions that come up in sales conversations with your clients. Put yourself in the shoes of your customer – what types of topics would your target audience search for that you would want your business to get found for?
For example, at Studio Brand Up, our topic list would include:
- Brand Strategy
- Brand Design
- Web Design
- Website accessibility
Step 2: Once you have a list of topics, identify some keywords that are related to those topics. These are keyword phrases you think are important to rank for in search engine result pages because your target audience is probably searching for those terms.
For example, if we take “Brand Strategy” from our list of topics, some keyword phrases might include:
- What is brand strategy?
- How to create a brand strategy
- Is brand strategy the same a marketing strategy?
- Why do we need a brand strategy?
If you’re struggling to think of more keywords people might be searching for, look at the related search terms that appear when you enter a keyword into Google. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
This list of keywords will help you focus on the right topics for your business. Which we will come on to next…
2. Create engaging, high-quality content
Once you have a list of topics and associated keywords, it is time to create engaging, high-quality content based on this. Content that answers a question or provides a solution to a specific problem will help increase traffic to your website. Doing so can help build your website’s authority and position your business as an industry leader.
3. Create an email list
Email can be a powerful outreach tool to target and inform your audience and drive people to specific pages on your website. If you aim to be an industry leader, then you can create a subscription-based newsletter. These kinds of newsletters let users receive weekly or monthly emails containing information on what’s going on with your business. Make sure that your emails contain links to your website.
To build your email list, add a sign-up form on your website in a strategic place, such as at the end of each blog post.
4. Link building
Also known as backlinks, this is a link on other websites that directs traffic to a specific page on your website. Link building is a type of off-page SEO but it is not easy and takes time and effort.
For example, let’s say someone likes an article on your blog and uses it as reference material in their own content, linking back to the original blog post.
If your content is good enough, those visitors from other websites can become returning visitors to your site, too.
You need to have content that adds value and is relevant before approaching others who you think would be interested in linking to it.
Other ways to build links is to write guest blogs, appear on podcasts and in the press.
5. Engage your audience on social media
Social media is a great way to drive traffic to your website. The key is selecting the social media platform that works best for your message—and that you can manage effectively. This will vary depending on your business model and the audience you want to target. For example, LinkedIn is a good choice if you want to promote a white paper or webinar to a professional audience, while Instagram lends itself more to visuals, like product imagery.
6. List your business on Google My Business
Google My Business is a great way to attract more local clients and gain more free traffic to your website along the way. It allows you to manage how you would like to appear on Google Search and Maps. Once you have setup and verified your business, your business will be displayed in local search results.
Make the most of your My Business profile by adding your logo, images, contact details, and opening hours. Encourage customers to submit a review online about their positive experience with your brand to increase your credibility.
7. Optimise your website
If your website is slow to load or doesn’t work well on mobile devices, then you are likely to lose traffic. People won’t wait for a page to load and will click away, resulting in a high bounce rate. The bounce rate is the percentage of visitors who enter your website and then leave rather than continuing to view other pages.
This negatively impacts your website’s search engine ranking because the bounce rate plays a big part in determining your website ranking in search results.
Tools to help you test your website’s performance
- Google Search Console allows you to monitor the performance and health-related stats of your website: from URL inspections and website traffic statistics to your website’s overall backlink profile, and much more.
- Google’s Page speed insights reports on the user experience of a page on both mobile and desktop devices and provides suggestions on how that page may be improved.
- Google’s mobile-friendly test allows you to test your website for mobile responsiveness.
- Ahrefs has a free plan which allows you to monitor your website’s SEO and performance health and see which keywords you rank for.
You should also consider things like:
- Is my web design clear or confusing?
- Do users know where to go when they land on a page?
- Are my call-to-action (CTA) buttons and banners easy to see and understand?
Our article Give your SEO a boost with these 10 accessibility improvements includes more ways to optimise your website.
8. Engage with your community
Engaging with your community, including customers, influencers, other brands, and industry experts, can increase your brand’s visibility online. As a result, people may be more inclined to visit your website. One way you can do this is by commenting on or sharing LinkedIn posts from others in your industry. You could also conduct polls or giveaways to engage with your community online and locally.
Driving traffic to your website is a never-ending task, but you will start to see the results once you get started. There are many paths your customers can take to reach your website and you have to find the ones that work best for your business.
Let’s brand up your website.
Reach out to us today and you’ll be one step closer to creating a website that delights your customers and enables your business to grow.